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How To Get The Best Value From Your Editor

January 9, 2021 Jessica Katherine Andrews
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My first full-time job was as an editorial assistant over a decade ago. Instantly, I was entranced with taking something structurally sound but clunky and helping it run smoothly; I guess I’ve always enjoyed the art of refining.

The mood at my new workplace seemed off, though, and 3 weeks in, I found out why.

My manager, the only other person in our team of two, didn’t turn up one morning. “Oh didn’t she tell you?” smirked a publisher, a hostile man in his 50s, “she’s gone to Florida for 5 weeks.”

I drew in my breath, and he surveyed me with beady little eyes.

“Looks like you’ll have to take over her list,” he said, then he laughed.

What followed was a vertiginous learning curve.

Every night I went home, fired up my laptop and slurped packet noodles while trying to learn everything I could about book publishing. Weekly, I’d report bleary-eyed and shaking to the publishers’ meeting, clutching my notes. And weekly I’d endure abuse from the rest of the top team, all older men, as I outlined my progress with each author.

They thought I’d fail—frankly, so did I—but by the time my manager returned, not even mentioning her absence, they were all in good shape.

Later, I realised it wasn’t accidental my manager hadn’t told me she was going away: the trial by fire had always been intentional. It turned out to be the tip of the iceberg sat the cruellest workplace I’ve ever wither endured.

And yet, my love for editing survived.

I soon took a second post at a kinder company, rising to the position of editor and then managing editor within the space of a few years. Eventually, I realised I was better suited to the freelance life and became a writer too.

Yet even as I began to receive commissions for everything from content strategy to big-brand copywriting, I still clung to my editing roots because helping authors shine is a special kind of magic.

There’s an upliftingly symbiotic relationship that develops as I work with a writer on their book. And although there’s a persistent myth that editors are going to take your work and reconfigure it into their work, that couldn’t be farther from the truth. Being immersed in different voices and learning how to work with rather than against a book is the best part of being an editor.

We tinker and fine-tune, we raise questions, and we get great satisfaction in knowing we’ve helped you get the most from your ideas.

That being said, I’ve had the occasional experience where I’ve worried the author hasn’t got as much from my expertise as they could’ve. Invariably, it’s because they’ve arrived at my inbox with a few key misconceptions about what an editor does and doesn’t do, or they haven’t quite understood their role in the editing process.

Know what kind of editor suits your work

A developmental editor looks at the big picture: they’ll read your manuscript and produce notes to help you understand what’s working and what could be improved in your overall narrative or concept. If they’re an industry or genre specialist, they may provide specific guidance as to current trends. What they won’t do is get into the detail of how your words flow.

A copy editor, on the other hand, won’t appraise your book concept: they’re there to make sure it’s clear and easy to read. They’re looking to perfect grammar, syntax and spelling, and to eradicate repetition and inconsistencies. As such, a copy editor may suggest significant rewording or restructuring. They are not to be confused with a proofreader, however, who is there to catch indisputable errors such as typos and is the last line of defence for your book.

I’m a copy-editor with extensive experience in non-fiction (so think website copy, blog copy, history books etc.). I also edit crime fiction (though this is the only fiction genre I’m experienced enough as an editor, and widely read enough as a human, to work in). This hasn’t stopped people from wanting me to work on books outside of my experience, despite my protests; in this case, I work doubly hard to deliver, yet I still think they’d get better value elsewhere. It also hasn’t stopped customers expecting developmental overviews or wanting to know where to submit their book.

Once or twice this has ended in frustration on both sides, but it doesn't need to. Understand what your specific editor does and doesn't do before signing up or you may be disappointed with the outcome.

Get your manuscript into the best possible shape first

If you give a copy-editor a manuscript that’s in desperate need of developmental work, you’re asking them to polish a book that isn’t structurally sound, and you’re wasting your money. Similarly, if you give a developmental editor your first draft rather than your second or third, you’re paying them to deal with low-level issues you could probably spot yourself rather than taking full advantage of their expertise.

I know this sounds obvious, but you’d be surprised how often I get approached to proofread or edit something the author hasn’t even read through themselves.

Working on any kind of manuscript is often laborious, and it’s tempting to just hand it over to an expert as soon as you’ve typed your last line. Don’t give in to the urge. Get your work into the best possible shape first if you want to get real value from the editing process.

Always ask for a sample edit

Most editors will be happy to provide you with a free sample edit for a full manuscript query. It helps you to check you’re happy with the way they work and ensures the editor understands how heavy or light an edit your work needs (and therefore how much to charge per word).

Your editor deciding your work needs more attention is not generally a reflection of how talented you are. Similarly, whether or not you like an editor’s work isn’t always a mirror of their ability. Although many editors trained at the same institutions, we’re not robots, and none of us will approach problem-solving the exact same way.

No editor will be offended if after seeing their sample edit you turn them down. We want to work with someone who is a good fit just as much as you do.

Know you don’t have to accept every single change

Most editors work with track changes or only make tiny changes directly to the text and include larger suggested restructures as notes. There’s a reason for this: it’s your book and the final decision is always yours.

No editor worth their salt is going to force you to accept a change, they just want you to consider whether it might improve the flow of your story.

That being said, I once worked with a client who’d dive in and change my corrected sentences without considering why they’d been changed. In doing so, they would inadvertently introduce new errors. It made the process much longer (and more expensive) as I kept having to re-edit the work. As such, my client wasn’t getting the best value for money.

It’s always worth discussing changes with your editor before going in to doctor them yourself. Your editor will be happy to explain why they made a particular change and for what reasons they think it improves the text. They’ll also be able to come up with some other options you might prefer.

If you don’t work with your editor, you can end up going in circles.

The Ultimate Article Writing Checklist

November 18, 2019 Jessica Katherine Andrews
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When I first started work as a copy editor over 10 years ago, I thought every project would be a unique snowflake.

I was woefully wrong.

In fact, it turns out most writers, even the very talented ones, repeat the same handful of mistakes over and over again.

Arguably, I need this checklist more than anyone, because though I know in theory what makes a great piece, I often overlook key elements through laziness—or simply because I forget.

This list is a reminder to myself of the process I need to go through before I hit publish on any piece. I plan to use it as a simple framework to improve the quality of anything I create; I hope you’ll find it helpful too.

1. Content

  • Is my content evergreen? Seeking to answer big life questions like “How can I maintain happy relationships?”, “What is the meaning of life?” or “How can I achieve my goals?” will make your articles more consistently resonant than seeking to answer niche questions like “What are the 5 best whiskies?” Even if you want to write about whisky (and why not?) make sure your article goes deeper too.

  • Is what I’m saying relatable and/or unique? “How I made millions writing just one article” isn’t relatable. “How I found my soulmate and now we’re sickeningly happy together” isn’t relatable. Nor will your readers be fooled by something written without passion. Always consider your relatability and how your perspective provides something new to a topic. You can do this by volunteering your own experiences or even by drawing unusual parallels.

  • Is my perspective on this subject typically valued? This is a curveball, but it’s important. On Medium, for example, I’ve persistently tried to write in the “mental health” category and nobody cares. For whatever reason, my perspective just doesn’t do it for those audiences. Typically, I’m more useful to readers in the “creativity”, “relationships” and “lifestyle” categories. Go where your work is valued.

2. Structure and length

  • If someone just read the introduction and the conclusion of your article, would the point you’re making still be clear? It’s annoying when introductions are misleading as to what the article will be about. It’s alarming when a conclusion introduces brand new concepts or fails to answer the hypothesis set out in the introduction. These two should work in harmony, like cheese and chutney.

  • Does the story flow in an order that makes sense? When we talk, we often indulge in diversions: our stories meander. Somehow, this translates poorly to article writing. And while a few relevant diversions can be charming, too many can be frustrating. Try and make it easy on your reader to follow your line of thought. Perhaps consider a story arc to make a cohesive and satisfying article (more on this here).

  • Does the length of my piece reflect the necessary depth of the subject? If I’m looking to rescue my failing marriage, I want all the help I can get, not a short story that only makes one vague point. I read somewhere you should write the blockbuster on your subject, and I think it’s true. Tell your readers everything you know; give them something they can come back to again and again.

3. Tone of Voice

  • Is this recognisably written by me? In my articles, I tend to swing wildly from extreme silliness to serious matters of the heart. Maybe you’re the same? Never fear, I’ve come up with a system for creating cohesion across topics. Choose 3 words that represent you as a writer and funnel everything through them. I.e., I’m going with “honest”, “irreverent” and “poetic” for now. It makes me cringe more than a little, but it does help.

  • Is my writing accessible for most readers? This one seems obvious, but as a history book editor, I’ve seen it overlooked alarmingly often. Have you explained your subject in a way that laymen will understand? Is your language overly flowery or is it easy to comprehend? Do you occasionally attempt to connect with your reader by posing questions?

  • Are there a few moments of magic in your piece? My favourite writers make me laugh, reflect on or relate to what they’re saying. Usually, these moments of connection come from the author’s authentic honesty. Aim for a moment or two of real vulnerability in each piece you create; if they’re missing, you haven’t finished yet.

4. Polish

  • Is there any unnecessary repetition? Even when I see an Instagram caption that reads “An amazing day out with my amazing husband!” I die a little inside. The thesaurus exists for a reason. This is important when assessing your content too. Are there any sentences or paragraphs where you’ve expressed the same idea twice?

  • Have I checked thoroughly for typos, broken links, missing quote attributions? I read an article once extolling the charm of “raw” writing, with naive errors. Seriously? I don’t know about you, but I feel like it shows disrespect for your reader’s time. I’d recommend installing Grammarly to give you a head-start (though don’t take its word as gospel—it comes up with horrible suggestions at times).

  • Is there variety in my writing? Have I used different punctuation to suit different sentences? Have I contrasted short punchy lines with longer sentences that flow? Have I used the odd poetic line or personal experience to provide relief from statistics and facts?

5. Presentation

  • Is my overall presentation consistent? Squint at your article from afar. Are all your subheads the same size and do they follow the same rules regarding trailing punctuation? Have you used the same style of bullet point? Are the sections roughly even? Etc., etc.

  • Have I used an image that’s eye-catching, credited and unique? Historically, I’ve been bad at this since I favour moody, dark photographs; however, they get lost amid the photos with more white space. Also, don’t forget to spend time hunting through images so you don’t end up with the same one everyone else found on the first page of UnSplash.

  • Is the value of my piece immediately obvious? Does my title accurately describe what people are about to read? Do my subheads illustrate the different things the reader might learn or elements of the story they might enjoy? Does my article look too squashed or too spaced out, or is it well-ordered and enticing?


Even just writing this has reminded my forgetful brain of what I should be considering every time I open my laptop and set my coffee to brew.

I didn’t want to bludgeon you with content, but I could happily spend hours going into greater depth on any of the above. If there’s anything you’d like more detail on, as always, let me know.

In Writing, Writing Tips Tags Writing, Writing tips, Article writing, Creativity
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7 Easy Writing Wins

November 6, 2019 Jessica Katherine Andrews
Photo by Joanna Kosinska on Unsplash

Photo by Joanna Kosinska on Unsplash

In general, I’m all for introductions, but I’ve started to doubt their effectiveness in certain pieces. Like this one, for example.

If you’re reading this now, you probably don’t want to hear about my journey as a writer or how I ate 5 peanut-butter cookies and cried when my article got rejected from a well-loved journal. You probably don’t care. You probably just want to know how to write better pieces. I wouldn’t blame you.

Every tip below is easy to implement and should give depth and purpose to your work. And who doesn’t want that? Let’s go.

#1 Hunt down and remove every excess “that”

This is such an easy win, it’s going in first. When I originally tried this, I was alarmed at my abuse of the word. Seemingly, it was sneaking itself into nearly every sentence. Its overuse is diluting. Pull it up by the roots.

#2 Use a story arc

I generally structure articles with subheads, but I’m starting to realise that’s not nearly enough. A narrative arc will sweep readers into your stories, and make them more satisfying to read.

A basic story arc has 5 simple parts. I’ve examined it here as though I were producing a personal article about honesty, and what it means to tell a lie.

  • Exposition — introduce the setting and any characters involved (the background to my telling lies and/or environment or situation in which it will happen)

  • Rising action—put tension in motion (the events, thoughts and feelings leading up to my telling the lie)

  • Climax—the tension or problem reaches its height (I lie)

  • Falling action—the result of the decisions made during the climax of the story (the consequences of my telling the lie)

  • Resolution—the conclusion of the story (a summary of what I’ve learnt and any possible lessons for my reader)

#3 Be thoughtful about your structure

I’ve read more articles than I can count that have wobbled drunkenly all over the place. They’ve skittered from point to point and left me dizzy, confused and cross. No one likes to feel their reading was wasted time.

Don’t be that writer. Really think about the structure of every piece you create.

  • Have a main point and make it clearly. One argument is more powerful than several disparate or conflicting points. Decide what your main argument is and then make sure all secondary points support it

  • Ensure it’s immediately accessible. A long dense introduction always creates a barrier to entry. Try keeping your opening short but punchy

  • Don’t cram in too much information. Follow the rule of having 5 main points plus or minus 2 per article. It’s been proven this is the optimum amount for readers to absorb

  • Choose a narrative structure that makes sense. This could be a story arc. It could be a chronological timeline, like past, present, future. It could be points that build on one another to reach a conclusion. Whatever butters your crumpets

  • Not all pieces need to be structured in the same way. Yes, the tried and tested methods work, but it can be compelling when writers play with structure. For example, starting with a mysterious ending can be effective: the reader wants to know how on earth you got to that point

#4 Make it personal

Even if your article is meticulously researched, people are unlikely to resonate unless you reveal why you think the way you do. That must come from the disclosure of lived experience or from the vulnerability of letting your true personality show through.

Preferably do both.

Write from the very fibre of your being. It’ll make plenty of people dislike you. But those people are the ones who’d dislike you anyway if they met you in person. They’d think your sense of humour was “weird” and your taste in clothes eccentric. It’s cool. Taste is subjective.

Learn to write as yourself and the people who understand you will come.

#5 Sneak some poetry into your prose

I’m always bumping up against pieces that extol the virtues of writing simply and plainly. Use short sentences, they say. Don’t write at too high a level.

Please. Your readers aren’t idiots. Give them some credit. Obviously, don’t write in riddles like a jerk, but do aim to put a little magic in now and then. Every other paragraph put a little extra effort into one line. Make that sentence unusual, poetic.

It’s absurd the difference this has made to my article writing; I think it’ll have the same impact on yours.

6. Write in a flow state

I’ve noticed a change in the timbre of my writing if I can get into a flow state and write all in one go. If you can do this, creative turns of phrase will slide into your mind. You’ll have no idea where they came from, but you’ll be grateful they did.

Sometimes this dream-like state won’t come. No worries, you can often will it into being by using rituals when you write.

7. Read around your subject

I can still hear my favourite university tutor standing at the front of the class in his neon-pink knitted jumper (presumably in his possession since the late ’80s) and repeating this like a mantra.

It was true for academic writing and it’s true for article writing too. Often we can give our thinking extra dimension and depth by calling on other ideas and perspectives. A carefully chosen quote can illustrate your point evocatively. Facts and statistics can give your work credibility. It’s always worth the extra research.


Glittering writing isn’t all about talent: a lot of it comes down to hard work. Good writers learn techniques to elevate their stories, and then they take the time to practice implementing them.

We can all improve if we just put in the effort. So let’s go ahead and do that.